L’Oréal brings Maybelline virtual try-on to ChatGPT
L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production, […]
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Accenture: Consumers show growing trust in AI shopping agents
Consumers are showing a willingness to let AI agents take on more shopping-related tasks, according to new research from Accenture. The company’s 2026 Consumer Pulse Research, based on a survey of 25,590 consumers across 16 countries, found that 74% of respondents would trust a personal AI agent more than their best friend to make a […]
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Weis Markets adds Instacart AI-powered shopping carts to stores
Weis Markets is adding Instacart’s AI-powered shopping carts, Caper Carts, to select stores in Pennsylvania, bringing digital coupons, loyalty features, and repeat-purchase recommendations into the grocery aisle. The Pennsylvania-based grocery chain is working with Instacart to deploy the smart carts, which include cameras, certified scales, location systems, and a touchscreen. According to Instacart, Caper Carts […]
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How AEO vs GEO reshapes AI-driven brand discovery in 2026
When Pew Research Centre analysed 68,879 Google searches in March 2025, one finding stood out: users who encountered an AI-generated summary clicked on a traditional result just 8% of the time. Those who didn’t see a summary clicked nearly twice as often, at 15%. A quarter of users who saw an AI summary ended their […]
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Coca-Cola turns to AI marketing as price-led growth slows
Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus […]
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Retailers bring conversational AI and analytics closer to the user
After years of experimentation with artificial intelligence, retailers are striving to embed consumer insight directly into everyday commercial decisions. First Insight, a US-based analytics company specialising in predictive consumer feedback, argues that the next phase of retail AI should be epitomised by dialogue, not dashboards. Following a three-month beta programme, First Insight has made its […]
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What PubMatic’s AgenticOS signals for enterprise marketing
The launch of PubMatic’s AgenticOS marks a change in how artificial intelligence is being operationalised in digital advertising, moving agentic AI from isolated experiments into a system-level capability embedded in programmatic infrastructure. For marketing leaders managing seven-figure budgets in media environments, the implications are practical not theoretical, implying faster decision cycles and a re-balance of […]
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Tesco signs three-year AI deal centred on customer experience
For large retailers, the challenge with AI is no longer whether it can be useful, but how it fits into everyday work. A new three-year AI partnership by Tesco points to how one of the UK’s biggest supermarket groups is trying to answer that question. The agreement with French startup Mistral AI is less about […]
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Marketing agencies using AI in workflows serve more clients
Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ post published in December, based on a webinar with WPP and Stability AI, shows what AI deployment in daily operations looks like. Here, we’re talking […]
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