How AEO vs GEO reshapes AI-driven brand discovery in 2026
When Pew Research Centre analysed 68,879 Google searches in March 2025, one finding stood out: users who encountered an AI-generated summary clicked on a traditional result just 8% of the time. Those who didn’t see a summary clicked nearly twice as often, at 15%. A quarter of users who saw an AI summary ended their […]
The post How AEO vs GEO reshapes AI-driven brand discovery in 2026 appeared first on AI News.
Coca-Cola turns to AI marketing as price-led growth slows
Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus […]
The post Coca-Cola turns to AI marketing as price-led growth slows appeared first on AI News.
Retailers bring conversational AI and analytics closer to the user
After years of experimentation with artificial intelligence, retailers are striving to embed consumer insight directly into everyday commercial decisions. First Insight, a US-based analytics company specialising in predictive consumer feedback, argues that the next phase of retail AI should be epitomised by dialogue, not dashboards. Following a three-month beta programme, First Insight has made its […]
The post Retailers bring conversational AI and analytics closer to the user appeared first on AI News.
What PubMatic’s AgenticOS signals for enterprise marketing
The launch of PubMatic’s AgenticOS marks a change in how artificial intelligence is being operationalised in digital advertising, moving agentic AI from isolated experiments into a system-level capability embedded in programmatic infrastructure. For marketing leaders managing seven-figure budgets in media environments, the implications are practical not theoretical, implying faster decision cycles and a re-balance of […]
The post What PubMatic’s AgenticOS signals for enterprise marketing appeared first on AI News.
Tesco signs three-year AI deal centred on customer experience
For large retailers, the challenge with AI is no longer whether it can be useful, but how it fits into everyday work. A new three-year AI partnership by Tesco points to how one of the UK’s biggest supermarket groups is trying to answer that question. The agreement with French startup Mistral AI is less about […]
The post Tesco signs three-year AI deal centred on customer experience appeared first on AI News.
Marketing agencies using AI in workflows serve more clients
Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ post published in December, based on a webinar with WPP and Stability AI, shows what AI deployment in daily operations looks like. Here, we’re talking […]
The post Marketing agencies using AI in workflows serve more clients appeared first on AI News.