Google folds Display Ads into AI-first Demand Gen platform
Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a staple of the open internet for almost twenty years. Marketers previously relied on its predictable framework to target placements, bid on audiences, and A/B test static creative […]
The post Google folds Display Ads into AI-first Demand Gen platform appeared first on AI News.
Coca-Cola turns to AI marketing as price-led growth slows
Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus […]
The post Coca-Cola turns to AI marketing as price-led growth slows appeared first on AI News.
L’Oréal brings AI into everyday digital advertising production
Producing digital advertising at global scale has become less about one standout campaign and more about volume, speed, and consistency. For consumer brands operating across dozens of markets, the challenge is not creativity alone, but how to keep content flowing without repeating expensive production cycles. That pressure is pushing some large companies to test where […]
The post L’Oréal brings AI into everyday digital advertising production appeared first on AI News.
Why Disney is embedding generative AI into its operating model
For a company built on intellectual property, scale creates a familiar tension. Disney needs to produce and distribute content across many formats and audiences, while keeping tight control over rights, safety, and brand consistency. Generative AI promises speed and flexibility, but unmanaged use risks creating legal, creative, and operational drag. Disney’s agreement with OpenAI shows […]
The post Why Disney is embedding generative AI into its operating model appeared first on AI News.
Marketing agencies using AI in workflows serve more clients
Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ post published in December, based on a webinar with WPP and Stability AI, shows what AI deployment in daily operations looks like. Here, we’re talking […]
The post Marketing agencies using AI in workflows serve more clients appeared first on AI News.
Zara’s use of AI shows how retail workflows are quietly changing
Zara is testing how far generative AI can be pushed into everyday retail operations, starting with a part of the business that rarely gets attention in technology discussions: product imagery. Recent reporting shows the retailer using AI to generate new images of real models wearing different outfits, based on existing photoshoots. Models remain involved in […]
The post Zara’s use of AI shows how retail workflows are quietly changing appeared first on AI News.
Roblox brings AI into the Studio to speed up game creation
Roblox is often seen as a games platform, but its day-to-day reality looks closer to a production studio. Small teams release new experiences on a rolling basis and then monetise them at scale. That pace creates two persistent problems: time lost to repeatable production work, and friction when moving outputs between tools. Roblox’s 2025 updates […]
The post Roblox brings AI into the Studio to speed up game creation appeared first on AI News.