How AEO vs GEO reshapes AI-driven brand discovery in 2026
When Pew Research Centre analysed 68,879 Google searches in March 2025, one finding stood out: users who encountered an AI-generated summary clicked on a traditional result just 8% of the time. Those who didn’t see a summary clicked nearly twice as often, at 15%. A quarter of users who saw an AI summary ended their […]
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