Category: marketing

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    What PubMatic’s AgenticOS signals for enterprise marketing

    The launch of PubMatic’s AgenticOS marks a change in how artificial intelligence is being operationalised in digital advertising, moving agentic AI from isolated experiments into a system-level capability embedded in programmatic infrastructure. For marketing leaders managing seven-figure budgets in media environments, the implications are practical not theoretical, implying faster decision cycles and a re-balance of […]

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