NBA plans AI system for automatic out-of-bounds calls
NBA Commissioner Adam Silver said the league plans to introduce an automated system for certain officiating decisions, including out-of-bounds calls. The system would use AI and cameras placed around the court to determine possession. Silver compared the approach to Hawk-Eye, the tracking technology used for line calls in tennis. Disputed call preceded Silver’s comments Silver’s […]
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FIFA is rebuilding world football operations on AI. The World Cup is just the first test
When Romy Gai, FIFA’s chief business officer, described the operational challenge of running a 48-team World Cup across Canada, Mexico and the United States, he was not talking about technology. He was talking about complexity. Previous World Cups relied on local organising committees to absorb much of the logistical load. For 2026, FIFA is running operations directly. […]
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How Formula E uses Google Cloud AI to meet net zero targets
Formula E is using Google Cloud AI to meet its net zero targets by driving efficiency across its global logistics and commercial operations. As part of an expanded multi-year agreement, the electric racing series will integrate Gemini models into its ecosystem to support performance analysis, back-office workflows, and event logistics. The collaboration demonstrates how sports […]
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Roblox brings AI into the Studio to speed up game creation
Roblox is often seen as a games platform, but its day-to-day reality looks closer to a production studio. Small teams release new experiences on a rolling basis and then monetise them at scale. That pace creates two persistent problems: time lost to repeatable production work, and friction when moving outputs between tools. Roblox’s 2025 updates […]
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