Category: Artificial Intelligence

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    L’Oréal brings Maybelline virtual try-on to ChatGPT

    L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production, […]

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    HSBC expands AI banking partnership with Google Cloud

    HSBC has entered a multi-year partnership with Google Cloud to develop and deploy artificial intelligence tools across its global operations. Announced at Google Cloud Summit London 2026, the agreement covers work in wealth management, financial crime risk management, and internal decision support. HSBC will work with Google Cloud and Google DeepMind engineering teams on AI […]

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    EU publishes its AI content labelling playbook ahead of the AI Act’s August deadline

    The European Union has published its AI content labelling playbook, a voluntary Code of Practice meant to help companies meet transparency rules that become law across the bloc on August 2 onwards. The European Commission released the final Code on 10 June, setting out practical steps for the businesses that build and use generative AI to mark […]

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    HarmonyOS 7 steps into the AI gap Apple left open in China

    Four days after Apple confirmed that Siri AI would not launch in China, Huawei took the stage in Dongguan and declared HarmonyOS 7 the beginning of the agent era. The gap Apple could not fill, Huawei has moved into with an architecture built specifically for it. What HarmonyOS 7 actually changes The headline change is […]

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    Accenture: Consumers show growing trust in AI shopping agents

    Consumers are showing a willingness to let AI agents take on more shopping-related tasks, according to new research from Accenture. The company’s 2026 Consumer Pulse Research, based on a survey of 25,590 consumers across 16 countries, found that 74% of respondents would trust a personal AI agent more than their best friend to make a […]

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    The AI off switch: How Anthropic’s export controls sparked a global AI sovereignty scramble

    Anthropic export controls turned an abstract policy fear into a live one last week: as of June 13, 2026, one US government directive took the company’s two most powerful AI models offline for users everywhere, including, briefly, Anthropic’s own foreign-born employees, and set off alarm bells across Europe and Canada about who really controls the […]

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    Siri AI arrives with Google inside, and much of the world is locked out

    “We’ve all had that moment where you search for something you know is there, but it just won’t show up.” Apple’s Stacey Ford, vice president of OS Program Management, was talking about Spotlight at WWDC 2026, but she could have been describing the company’s AI ambitions.  On Monday at Apple Park, the thing that wouldn’t […]

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    McDonald’s tests Google-backed AI drive-thru ordering system

    McDonald’s is testing a new AI system that can take drive-thru orders and support restaurant operations. The system, called ArchIQ and nicknamed “Archy,” was introduced during the company’s Worldwide convention, according to Restaurant Business. It is being tested at five McDonald’s locations in the United States, though the company has not named the restaurants involved. […]

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