Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it.
\nThe service allows retailers to build AI shopping assistants for their own websites and apps. Amazon said each deployment can be customised to a retailer\u2019s catalogue, customer base, shopping environment, and brand voice.
\nThe service is based on technology first developed for Amazon\u2019s own online store. Now, it\u2019s packaging architecture, starter code, and lessons from Alexa for Shopping for use by other retailers.
\nMore than 300 million customers used Amazon\u2019s AI shopping assistant last year, according to the company, the assistant generating nearly US$12 billion in incremental sales in the same period.
\nAmazon said the service lets retailers deploy conversational agents \u201cin weeks,\u201d rather than the years building from scratch might take.
\nThe offering includes architecture guidance, starter code, and help from AWS experts and system integrator partners.
\nKate Spade uses AI for gift shopping
\nKate Spade, owned by Tapestry, is one of the first brands to use the technology, introducing an AI Gift Concierge that helps shoppers find gift options through a conversational interface. The assistant is focused on gift-buying, with Amazon citing its own data that reveals 53% of shoppers \u201creport stress\u201d during gift purchases.
\nThe assistant can recommend gifts based on occasion and customer inputs. Fabio Luzzi, Tapestry\u2019s chief data and analytics officer, told Digital Commerce 360 that the tool came from listening to consumers and identifying what they needed when shopping for gifts.
\nTapestry tested the assistant for about two and a half months before making it available to consumers, according to Amazon\u2019s announcement.
\nAWS services behind the assistant
\nThe system uses Amazon Bedrock, AgentCore, and OpenSearch. Bedrock is the basis for generative AI applications, AgentCore operates AI agents, and OpenSearch is for search and retrieval.
\nAmazon said conversational shopping sessions generate conversion rates 3.5 times higher than traditional keyword-based product searches.
\nThe AWS launch follows Amazon\u2019s rollout of Alexa for Shopping in the US in May. That allows users to type shopping-related questions into Amazon\u2019s search bar and receive conversational answers. Under the hood, Alexa for Shopping brings together elements of Rufus and Alexa+ (Rufus was the AI shopping assistant Amazon launched in 2024).
\n(Photo by Shutter Speed)
\nSee also: AWS\u2019s legacy will be in AI success<\/p>\n
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\nThe post Amazon brings AI shopping assistant to retailers with Kate Spade appeared first on AI News.<\/p>\n","protected":false},"excerpt":{"rendered":"
Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it. The service allows retailers to build AI shopping assistants for their own websites and apps. Amazon said each deployment can be customised to a retailer\u2019s catalogue, [\u2026]<\/p>\n
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