Collaboration unlocks unprecedented access to AI-powered personalization for enterprises<\/p>\n
Yobi and Microsoft technologies propel Wolverine Worldwide Inc.\u2019s (NYSE: WWW) Merrell and Saucony brands to higher ROI and accelerated new customer acquisition across priority audiences<\/p>\n
Yobi, the leading behavioral AI company, today announced a strategic partnership with Microsoft to unlock predictive consumer intelligence for U.S. enterprises. Built on the Microsoft Azure cloud computing platform, Yobi has compiled the largest consented consumer database in the U.S., helping organizations ethically access vast behavioral datasets to develop predictive AI models without compromising consumer privacy.<\/p>\n
Together with Microsoft, Yobi is leveling the playing field for U.S. enterprises by unlocking access to the scale of behavioral intelligence once reserved for the largest online advertising platforms. Yobi\u2019s behavioral foundation model is changing how businesses use customer data to drive growth, placing privacy and consent at the center of its model.<\/p>\n
\u201cUnderstanding and predicting customer intent is a competitive necessity, but enterprises today face a data disadvantage,\u201d said Max Snow, CEO and co-founder of Yobi AI. \u201cAs the leading cloud provider for AI, Microsoft Azure offers infrastructure and best-in-class tooling that allows Yobi to train proprietary 700B parameter models \u2013 unlocking for companies like Wolverine the ability to optimize sales without compromising privacy.\u201d<\/p>\n
The Yobi Effect on Enterprise Performance Advertising<\/p>\n
Today\u2019s dominant social and search platforms are optimized for late-stage, lower-funnel shoppers already close to purchase. While effective for conversion, this approach naturally prioritizes known, repeat, or already-in-market buyers, often resulting in spend that sustains demand rather than grows it. Yobi enables brands to reach net-new audiences earlier in the customer journey, converting previously untapped shoppers into high-LTV customers and driving actual incremental growth.<\/p>\n
For Wolverine Worldwide, one of the world\u2019s largest footwear designers and brand licensors, partnering with Yobi is delivering some of the strongest incremental returns its brands have recorded outside of paid search and social. In 2025, Wolverine\u2019s Merrell and Saucony brands used Yobi\u2019s AI to reach high-value shoppers at the top of the funnel, driving meaningful net-new customer acquisition and powering revenue that outperformed legacy channels. The results validate a straightforward thesis: personalization at scale can unlock outsized returns by reaching consumers that traditional channels miss.<\/p>\n
\u201cYobi\u2019s Behavioral AI enables us to target the right audiences with precision. By supplementing our customer knowledge with enriched data, Yobi helps us personalize at scale \u2014 driving stronger engagement and measurable results across Wolverine Worldwide\u2019s portfolio of brands,\u201d said Chris Hufnagel, President and Chief Executive Officer.<\/p>\n
Wolverine has ambitious targets for AI infrastructure, and the company is primed to leverage Yobi\u2019s advanced behavioral AI on Microsoft Azure across its portfolio of brands for its largest campaign of the year.<\/p>\n
AI is Only as Strong as the Data it is Trained On<\/p>\n
Unlike LLMs, which are trained on vast amounts of text and optimized for language generation, Yobi\u2019s behavioral foundation model uses real-world data like purchases, store visits, and marketing conversions to understand and predict consumer intent. This enables enterprises to personalize outcome modeling around the business metrics that matter the most to their priorities. For example, creating personalized online and in-store experiences, discovering the best next customer, and transforming shopper loyalty.<\/p>\n
\u201cBy combining Yobi\u2019s consented behavioral data with Microsoft\u2019s cloud and AI platform, organizations like Wolverine Worldwide are gaining critical insights that improve customer engagement and drive meaningful business growth,\u201d said Judson Althoff, CEO of Microsoft\u2019s commercial business. \u201cThis partnership reflects our commitment to building AI solutions that are both innovative and responsible, with trust and privacy at the core.\u201d<\/p>\n
First-party data is the foundation for customer insights, yet only the largest advertising platforms have been able to capture behavioral signals at scale\u2014and often at a prohibitive cost for enterprises. Yobi is an equalizer. By creating privacy-preserving customer representations that surface intent signals without exposing personal details, Yobi grants businesses of all sizes access to predictive insights.<\/p>\n
Microsoft customers can purchase Yobi through the\u00a0Azure Marketplace\u00a0to securely centralize their permissioned consumer data, enrich it with Yobi\u2019s behavioral signals, and activate it in real time to drive measurable outcomes, from revenue growth to improved customer acquisition and higher return on ad spend.<\/p>\n
The post Yobi, Microsoft Partner on AI for Predictive Behavior Insights first appeared on AI-Tech Park.<\/p>\n","protected":false},"excerpt":{"rendered":"
Collaboration unlocks unprecedented access to AI-powered personalization for enterprises Yobi and Microsoft technologies propel Wolverine Worldwide Inc.\u2019s (NYSE: WWW) Merrell and Saucony brands to higher ROI and accelerated new customer acquisition across priority audiences Yobi, the leading behavioral AI company, today announced a strategic partnership with Microsoft to unlock predictive…<\/p>\n
The post Yobi, Microsoft Partner on AI for Predictive Behavior Insights<\/a> first appeared on AI-Tech Park<\/a>.<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[4,1],"tags":[3],"class_list":["post-2502","post","type-post","status-publish","format-standard","hentry","category-ai","category-ai-and-ml","tag-ai"],"yoast_head":"\n