New brand reflects belief that technology can do more than just work, it can elevate anything<\/p>\n
SoftServe, a digital engineering and technology services company specializing in AI, data, and cloud solutions, today announced the launch of its new brand, \u201cTechnology Elevated,\u201d reflecting SoftServe\u2019s track record of decoding today\u2019s complexities to reveal technology\u2019s full potential.<\/p>\n
\u201cTechnology Elevated\u201d marks the company\u2019s evolution into a partner that can architect solutions with creativity, industry depth, and engineering precision. What sets SoftServe apart is how it scales talent, harnesses cutting-edge technologies, and partners across the tech ecosystem\u2014transforming technology into a sustained force for growth and competitive advantage.<\/p>\n
\u201cI\u2019ve had the opportunity to witness and be part of the natural transformation of the business over nearly two decades I\u2019ve been at SoftServe, and I see this brand evolution as an unwavering reflection of where we are now and where we\u2019re headed,\u201d\u00a0said Harry Propper, CEO of SoftServe.\u00a0\u201cOur new look is not just a change of symbol \u2013 it\u2019s a symbol of change that reflects our ambition to move forward with bold thinking, imaginative solutions, and a relentless focus on making things better for our clients, our partners, and the communities we serve.\u201d<\/p>\n
\u201cAI and other advanced technologies are holding the power to transform, yet they introduce a new layer of intricacy for our clients \u2013 our new brand stands at that intersection, helping clients move from ambition to production in a way that works within the fabric of their business,\u201d\u00a0said Arturo Pena, CMO of SoftServe.\u00a0\u201cThe theme of elevation exists across our visual and verbal brand identity system. It\u2019s designed to make us more competitive, compelling, and unmistakably SoftServe, which is exactly what we want to exude to the public.\u201d<\/p>\n
Founded in 1993, SoftServe\u2019s reputation is built upon three decades of helping clients decode complexity and turn technology into real business outcomes. In the past year alone, the company launched dedicated partner business units for major technology players like\u00a0AWS,\u00a0Google Cloud,\u00a0Microsoft, and\u00a0NVIDIA. It was named\u00a0NVIDIA\u2019s 2026 NPN Advanced Technology Partner of the Year for Energy\/Utilities\u00a0and debuted the\u00a0Agentic Engineering Suite\u00a0to bring AI-powered software development to enterprise scale. The brand now encompasses and communicates the breadth of value, expertise, and capabilities SoftServe offers the market.<\/p>\n
The new brand consists of dynamic colors, modern typefaces, powerful imagery, and a striking new logo. Additionally, the brand refresh establishes SoftServe as a digital engineering and technology services company after previously identifying as an IT consulting and digital services provider.<\/p>\n
The post SoftServe Launches New Brand Identity: \u2018Technology Elevated\u2019 first appeared on AI-Tech Park.<\/p>\n","protected":false},"excerpt":{"rendered":"
New brand reflects belief that technology can do more than just work, it can elevate anything SoftServe, a digital engineering and technology services company specializing in AI, data, and cloud solutions, today announced the launch of its new brand, \u201cTechnology Elevated,\u201d reflecting SoftServe\u2019s track record of decoding today\u2019s complexities to…<\/p>\n
The post SoftServe Launches New Brand Identity: \u2018Technology Elevated\u2019<\/a> first appeared on AI-Tech Park<\/a>.<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[4,1],"tags":[3],"class_list":["post-2414","post","type-post","status-publish","format-standard","hentry","category-ai","category-ai-and-ml","tag-ai"],"yoast_head":"\n