New partnership helps businesses securely seize the agentic commerce opportunity<\/p>\n
DataDome, the leader in bot and agent trust management, and\u00a0Botify, the leading all-in-one platform for AI search solutions, today announced they are partnering to help businesses prepare for, and succeed in, agentic commerce by addressing the entire digital journey, from discovery to trusted transaction.<\/p>\n
According to\u00a0joint research\u00a0from DataDome, Botify, and research firm Retail Economics, AI-driven discovery is already mainstream behavior: 73% of consumers have already used AI assistants, and 38% have used them specifically for shopping tasks such as product discovery, comparisons, and recommendations. In conjunction, AI bot traffic to retail and ecommerce websites has skyrocketed, outpacing consumer adoption and anticipating growing demand. As consumers continue to leverage AI, businesses must ensure these agents can move through their funnels securely and without friction.<\/p>\n
The security dimension is also acute. Galileo, DataDome\u2019s threat research team, found that 80% of AI agents do not declare themselves properly when visiting websites, leaving retailers exposed to distorted marketing analytics, inflated AI referral signals, misinformed commercial decisions, and fraud.<\/p>\n
Successful agentic commerce requires orchestration across multiple layers of the AI ecosystem, not just payments or fraud prevention alone. This partnership combines Botify\u2019s expertise in ensuring agents and bots can fully consume the right optimized content with DataDome\u2019s ability to distinguish legitimate agents from malicious bots, giving businesses a clear path to managing their full agentic funnel.<\/p>\n
\u201cAgentic traffic is distorting marketing data and reshaping how consumers discover and evaluate products,\u201d said Aurelie Guerrieri, DataDome\u2019s Chief Marketing & Alliances Officer. \u201cBusinesses that can\u2019t distinguish a trusted AI agent from an abusive one aren\u2019t just exposed to risk; they\u2019re flying blind on strategy. Blocking all agents isn\u2019t the answer, but neither is letting everything through. Marketers need nuance and precision to understand the intent and value behind AI traffic. With DataDome and Botify, customers get the full picture of who is accessing their funnel and the confidence to act on it.\u201d<\/p>\n
\u201cAI agents are now the intermediary between your customers and your products. If your content isn\u2019t structured and optimized for how AI agents search, your products won\u2019t be found,\u201d said Joe Doran, Chief Product Officer at Botify. \u201cIf product data isn\u2019t machine-readable and properly accessible, it runs the risk of being invisible to AI. Botify exposes exactly how agents access, consume, and display brands\u2019 content to consumers, and helps them fix the gaps via scalable automation: from standardizing product attributes and metadata to ensuring catalog data is easily exposed. DataDome adds the intelligence to separate trusted agents from abusive traffic without blocking legitimate discovery. Together, we help brands quantify the commercial impact and build a clear roadmap for AI-ready search and governance.\u201d<\/p>\n
Addressing a Shifting Market<\/p>\n
Agentic commerce is driving convergence across teams that have historically operated in silos. Marketing, product, IT, engineering, security, fraud, and business leaders must now collaborate to optimize outcomes across the full customer journey. Decisions about AI agents are not owned by any one function; they are company-wide.<\/p>\n
The data shows why such alignment is necessary. According to Botify, AI bot traffic increased 5.4x across retail and ecommerce websites in 2025 alone. The company\u2019s data also reveals a growing share of consumer evaluation and discovery now takes place inside AI interfaces before a retailer\u2019s site is ever visited, creating massive marketing and data integrity challenges.<\/p>\n
Stakeholders must work together to define the technology stack that enables agentic commerce. DataDome and Botify offer best-in-class performance and easy integration with the technology stacks businesses already use, bringing marketing and trust management together across the full agentic journey.<\/p>\n
Follow DataDome on\u00a0YouTube\u00a0and\u00a0LinkedIn\u00a0for regular updates on threat research,\u00a0customer case studies, and to ensure your business is\u00a0ready\u00a0to tackle both the risks and opportunities in an agentic internet.<\/p>\n
Stay ahead of changes in agentic commerce and GEO by following Botify on\u00a0LinkedIn\u00a0and via their\u00a0monthly newsletter. To learn more about how Botify powers agentic discoverability, visit\u00a0Botify.com.<\/p>\n
The post DataDome, Botify Partner on Agentic Commerce Control first appeared on AI-Tech Park.<\/p>\n","protected":false},"excerpt":{"rendered":"
New partnership helps businesses securely seize the agentic commerce opportunity DataDome, the leader in bot and agent trust management, and\u00a0Botify, the leading all-in-one platform for AI search solutions, today announced they are partnering to help businesses prepare for, and succeed in, agentic commerce by addressing the entire digital journey, from…<\/p>\n
The post DataDome, Botify Partner on Agentic Commerce Control<\/a> first appeared on AI-Tech Park<\/a>.<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[4,1],"tags":[3],"class_list":["post-1756","post","type-post","status-publish","format-standard","hentry","category-ai","category-ai-and-ml","tag-ai"],"yoast_head":"\n