X said it will temporarily demonetize accounts that share AI-generated war footage without a label. The decision comes days after the US and Israel launched airstrikes in Iran and AI-slop war footage flooded social media timelines across the internet.\u201cToday we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program. During times of war, it is critical that people have access to authentic information on the ground. With today\u2019s AI technologies, it is trivial to create content that can mislead people,\u201d Nikita Bier, X\u2019s head of product, said in a post on X.<\/p>\n
Many of the AI-generated videos currently on X purport to show Iranian ballistic missiles hitting sites in Israel. One video shared thousands of times on X showed missiles slamming into the ground near the Dome of the Rock in Jerusalem while a computer generated voice said \u201cOh my god, hear they come.\u201d X users community noted the video, but the account that shared it has a Bluecheck and is eligible for a financial payout for engagement as part of X\u2019s content creator program.Up to now, the Iranians have been deliberately firing their older missiles and drones, using them as expendable bait to drain US and Israeli air defenses.That strategy clearly worked.Now they\u2019re escalating, rolling out their more advanced ballistic missiles and drones.So\u2026 pic.twitter.com\/0w1RiT0guC\u2014 Richard (@ricwe123) March 3, 2026
\nTel Aviv, stripped of illusion, as you have never witnessed it. pic.twitter.com\/HE3ckjBMti\u2014 Abdulruhman Ismail (@a_abdulruhman) March 3, 2026
\nBier said today that X will stop people from making money on unlabeled AI war footage, but won\u2019t stop accounts from sharing it.\u201cStarting now, users who post AI-generated videos of an armed conflict\u2014without adding a disclosure that it was made with AI\u2014will be suspended from Creator Revenue Sharing for 90 days. Subsequent violations will result in a permanent suspension from the program,\u201d he added. \u201cThis will be flagged to us by any post with a Community Note or if the content contains meta data (or other signals) from generative AI tools. We will continue to refine our policies and product to ensure X can be trusted during these critical moments.\u201dToday we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program. During times of war, it is critical that people have access to authentic information on the ground. With today\u2019s AI technologies,\u2026\u2014 Nikita Bier (@nikitabier) March 3, 2026
\nFake war footage shared on social media isn\u2019t a new problem. For several years every new conflict would be met with a flood of fake videos. Old war footage passed off as coming from the current war was popular, but so was recordings of video games run through filters to make it look low-resolution. The same three clips from milsim video game Arma 3 were shared at the outbreak of every new conflict for a decade. The Government of Pakistan even shared Arma 3 footage once in a post that\u2019s still live on X.What is new is the proliferation of easy to use AI video-generation tools. AI image and video generation has come a long way in the past few years and it\u2019s trivially easy to remove the watermark that\u2019s supposed to distinguish them from the real thing. X\u2019s verification system\u2014which rewards accounts for engagement\u2014has also created incentives for Bluecheck accounts to publish fast, verify later (if ever), and rake in the cash. So in the hours and days after the war with Iran began, fake footage of airstrikes and conflict spread on X.\u00a0The way X is handling the problem gives the game away. According to Bier, the site will rely on the community to police itself and the punishment is a 90 day suspension not from the site but from the monetization program.<\/p>\n","protected":false},"excerpt":{"rendered":"