{"id":1657,"date":"2026-03-03T12:08:17","date_gmt":"2026-03-03T12:08:17","guid":{"rendered":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/"},"modified":"2026-03-03T12:08:17","modified_gmt":"2026-03-03T12:08:17","slug":"on-moltbook","status":"publish","type":"post","link":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/","title":{"rendered":"On Moltbook"},"content":{"rendered":"
\n

The MIT Technology Review<\/i> has a good article<\/a> on Moltbook, the supposed AI-only social network:<\/p>\n

\n

Many people have pointed out that a lot of the viral comments were in fact posted by people posing as bots. But even the bot-written posts are ultimately the result of people pulling the strings, more puppetry than autonomy.<\/p>\n

\u201cDespite some of the hype, Moltbook is not the Facebook for AI agents, nor is it a place where humans are excluded,\u201d says Cobus Greyling at Kore.ai, a firm developing agent-based systems for business customers. \u201cHumans are involved at every step of the process. From setup to prompting to publishing, nothing happens without explicit human direction.\u201d<\/p>\n

Humans must create and verify their bots\u2019 accounts and provide the prompts for how they want a bot to behave. The agents do not do anything that they haven\u2019t been prompted to do.<\/p>\n<\/blockquote>\n

I think this take<\/a> has it mostly right:<\/p>\n

\n

What happened on Moltbook is a preview of what researcher Juergen Nittner II calls \u201cThe LOL WUT Theory.\u201d The point where AI-generated content becomes so easy to produce and so hard to detect that the average person\u2019s only rational response to anything online is bewildered disbelief.<\/p>\n

We\u2019re not there yet. But we\u2019re close.<\/p>\n

The theory is simple: First, AI gets accessible enough that anyone can use it. Second, AI gets good enough that you can\u2019t reliably tell what\u2019s fake. Third, and this is the crisis point, regular people realize there\u2019s nothing online they can trust. At that moment, the internet stops being useful for anything except entertainment.<\/p>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The MIT Technology Review has a good article on Moltbook, the supposed AI-only social network: Many people have pointed out that a lot of the viral comments were in fact posted by people posing as bots. But even the bot-written posts are ultimately the result of people pulling the strings, more puppetry than autonomy. \u201cDespite […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[4,90,458,53],"tags":[91],"class_list":["post-1657","post","type-post","status-publish","format-standard","hentry","category-ai","category-cybersecurity","category-social-media","category-uncategorized","tag-cybersecurity"],"yoast_head":"\nOn Moltbook - Imperative Business Ventures Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Moltbook - Imperative Business Ventures Limited\" \/>\n<meta property=\"og:description\" content=\"The MIT Technology Review has a good article on Moltbook, the supposed AI-only social network: Many people have pointed out that a lot of the viral comments were in fact posted by people posing as bots. But even the bot-written posts are ultimately the result of people pulling the strings, more puppetry than autonomy. \u201cDespite […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Imperative Business Ventures Limited\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-03T12:08:17+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/blog.ibvl.in\/#\/schema\/person\/55b87b72a56b1bbe9295fe5ef7a20b02\"},\"headline\":\"On Moltbook\",\"datePublished\":\"2026-03-03T12:08:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/\"},\"wordCount\":268,\"keywords\":[\"Cybersecurity\"],\"articleSection\":[\"AI\",\"Cybersecurity\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/\",\"url\":\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/\",\"name\":\"On Moltbook - Imperative Business Ventures Limited\",\"isPartOf\":{\"@id\":\"https:\/\/blog.ibvl.in\/#website\"},\"datePublished\":\"2026-03-03T12:08:17+00:00\",\"author\":{\"@id\":\"https:\/\/blog.ibvl.in\/#\/schema\/person\/55b87b72a56b1bbe9295fe5ef7a20b02\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.ibvl.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On Moltbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.ibvl.in\/#website\",\"url\":\"https:\/\/blog.ibvl.in\/\",\"name\":\"Imperative Business Ventures Limited\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.ibvl.in\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.ibvl.in\/#\/schema\/person\/55b87b72a56b1bbe9295fe5ef7a20b02\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.ibvl.in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4d20b2cd313e4417a599678e950e6fb7d4dfa178a72f2b769335a08aaa615aa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4d20b2cd313e4417a599678e950e6fb7d4dfa178a72f2b769335a08aaa615aa9?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/blog.ibvl.in\"],\"url\":\"https:\/\/blog.ibvl.in\/index.php\/author\/admin_hcbs9yw6\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On Moltbook - Imperative Business Ventures Limited","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/","og_locale":"en_US","og_type":"article","og_title":"On Moltbook - Imperative Business Ventures Limited","og_description":"The MIT Technology Review has a good article on Moltbook, the supposed AI-only social network: Many people have pointed out that a lot of the viral comments were in fact posted by people posing as bots. But even the bot-written posts are ultimately the result of people pulling the strings, more puppetry than autonomy. \u201cDespite […]","og_url":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/","og_site_name":"Imperative Business Ventures Limited","article_published_time":"2026-03-03T12:08:17+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/#article","isPartOf":{"@id":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/"},"author":{"name":"admin","@id":"https:\/\/blog.ibvl.in\/#\/schema\/person\/55b87b72a56b1bbe9295fe5ef7a20b02"},"headline":"On Moltbook","datePublished":"2026-03-03T12:08:17+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/"},"wordCount":268,"keywords":["Cybersecurity"],"articleSection":["AI","Cybersecurity","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/","url":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/","name":"On Moltbook - Imperative Business Ventures Limited","isPartOf":{"@id":"https:\/\/blog.ibvl.in\/#website"},"datePublished":"2026-03-03T12:08:17+00:00","author":{"@id":"https:\/\/blog.ibvl.in\/#\/schema\/person\/55b87b72a56b1bbe9295fe5ef7a20b02"},"breadcrumb":{"@id":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.ibvl.in\/index.php\/2026\/03\/03\/on-moltbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.ibvl.in\/"},{"@type":"ListItem","position":2,"name":"On Moltbook"}]},{"@type":"WebSite","@id":"https:\/\/blog.ibvl.in\/#website","url":"https:\/\/blog.ibvl.in\/","name":"Imperative Business Ventures Limited","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.ibvl.in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.ibvl.in\/#\/schema\/person\/55b87b72a56b1bbe9295fe5ef7a20b02","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.ibvl.in\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4d20b2cd313e4417a599678e950e6fb7d4dfa178a72f2b769335a08aaa615aa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d20b2cd313e4417a599678e950e6fb7d4dfa178a72f2b769335a08aaa615aa9?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/blog.ibvl.in"],"url":"https:\/\/blog.ibvl.in\/index.php\/author\/admin_hcbs9yw6\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.ibvl.in\/index.php\/wp-json\/wp\/v2\/posts\/1657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ibvl.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ibvl.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ibvl.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ibvl.in\/index.php\/wp-json\/wp\/v2\/comments?post=1657"}],"version-history":[{"count":0,"href":"https:\/\/blog.ibvl.in\/index.php\/wp-json\/wp\/v2\/posts\/1657\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.ibvl.in\/index.php\/wp-json\/wp\/v2\/media?parent=1657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ibvl.in\/index.php\/wp-json\/wp\/v2\/categories?post=1657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ibvl.in\/index.php\/wp-json\/wp\/v2\/tags?post=1657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}