Experian\u00ae, the global data and technology company, today announced it has acquired AtData, a leading data and intelligence company backed by the world\u2019s most comprehensive email insights technology.<\/p>\n
Verified, real-time email insights represent one of the most powerful digital identity signals. The acquisition expands Experian\u2019s vast data and identity assets, adding over 10 billion email addresses worldwide. AtData\u2019s real-time data signals, combined with Experian\u2019s extensive consumer data, analytics, and decisioning platforms, means clients can more confidently identify, authenticate, and engage consumers across digital channels.<\/p>\n
\u201cDifferentiated data and real-time identity signals are the ultimate advantage and increasingly important in the age of AI,\u201d said Jeff Softley, CEO of Experian North America. \u201cThe acquisition of AtData is another step in our mission to build the most comprehensive and privacy-centric identity infrastructure. AtData brings deep email intelligence into our platform and further fuels our AI strategy. This isn\u2019t just about adding capabilities, it\u2019s about creating an integrated, durable identity solution that helps our clients deliver better experiences at every stage of the customer journey.\u201d<\/p>\n
For more than 25 years, many of America\u2019s most notable brands and Fortune 500 Companies have trusted AtData to validate and verify their first party data \u2013 enabling them to develop actionable customer profiles and assess risk to ultimately increase customer engagement, sales, and retention.<\/p>\n
\u201cOur goal has always been to help our customers optimize their first party email data collection, accelerate their marketing performance, minimize the cost of fraud, and drive their data-oriented business strategies,\u201d said Tom Burke, CEO of AtData. \u201cExperian has consistently set the standard for using data to drive trusted outcomes for businesses and consumers. Joining Experian enables us to combine complementary strengths and deepen the intelligence capabilities that power confident, real-world decisions.\u201d<\/p>\n
Experian\u2019s acquisition of AtData follows a highly collaborative partnership that has spanned more than 15 years.The post Experian Fortifies Identity and Fraud Capabilities With Acquisition of AtData first appeared on AI-Tech Park.<\/p>\n","protected":false},"excerpt":{"rendered":"
Experian\u00ae, the global data and technology company, today announced it has acquired AtData, a leading data and intelligence company backed by the world\u2019s most comprehensive email insights technology. Verified, real-time email insights represent one of the most powerful digital identity signals. The acquisition expands Experian\u2019s vast data and identity assets,…<\/p>\n
The post Experian Fortifies Identity and Fraud Capabilities With Acquisition of AtData<\/a> first appeared on AI-Tech Park<\/a>.<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[4,1],"tags":[3],"class_list":["post-1498","post","type-post","status-publish","format-standard","hentry","category-ai","category-ai-and-ml","tag-ai"],"yoast_head":"\n