Category: AI and ML

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    Marketing agencies using AI in workflows serve more clients

    Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ post published in December, based on a webinar with WPP and Stability AI, shows what AI deployment in daily operations looks like. Here, we’re talking […]

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    50,000 Copilot licences for Indian service companies

    Cognizant, Tata Consultancy Services, Infosys, and Wipro have announced plans to deploy more than 200,000 Microsoft Copilot licenses in their enterprises – over 50,000 per company – in what Microsoft is calling a new benchmark for enterprise-scale adoption of generative AI. The companies involved are framing the move as the implementation of a default tool […]

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    AI and MLAI Business StrategyAI in ActionArtificial IntelligenceCreative IndustriesDeep Dives

    Zara’s use of AI shows how retail workflows are quietly changing

    Zara is testing how far generative AI can be pushed into everyday retail operations, starting with a part of the business that rarely gets attention in technology discussions: product imagery. Recent reporting shows the retailer using AI to generate new images of real models wearing different outfits, based on existing photoshoots. Models remain involved in […]

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